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The ‘intelligent’ watch which is set to become the latest gadget to match the iphone in high-tech trends will enable its users to view their messages and pick up calls without touching the device. According to the manufacturer of the gadget, Italian firm i’m, the world looks at wearable devices as an alternative to saving time.

Essentially, the smartwatch is accessory of the smartphone which enables it to communicate via a Bluetooth wireless technology. With the smartwatch, you do not need to get your phone out of the pocket in order to communicate.

It also has the i’m Sport, a special feature that is linked to the heart beat rate. This assists joggers to monitor their pulse as they exercise. Though there are already such detectors, they are not linked to smartphones.

Its square aluminum frame, 1.5-inch touch screen and straps that are available in different colors make it more appealing. It has already been purchased by over 30, 000 buyers most of whom, 80%, are young men aged between 25 and 50. The rest are iphone, Samsung and other telephone using Google’s Android operating system users.

According to i’m chief executive officer Massimiliano Bertolini, the device which has already made an entry in several European countries since 2011, will also be available in Spain and make its way to some French retailers as soon as April this year.

The device sells for €300. The price can however go up to €16, 000 depending on luxury with silver or diamond coatings.